AdaptaIQ Cookie Policy

Last Updated: October 21, 2025

Purpose of this Policy

This Cookie Policy explains how AdaptaIQ Sp. z o.o. (“AdaptaIQ,” “we,” “us,” or “our”) uses cookies and similar technologies on our public websites (collectively, the “Site”).

It describes:

  • The types of cookies and technologies we use;
  • Why we use them; and
  • How you can manage your cookie preferences.

This Policy should be read together with our Privacy Policy and Terms of Use.

What Are Cookies and Similar Technologies

Cookies are small text files stored on your computer, smartphone, or other device when you visit a website. They help websites recognize your device and remember information about your preferences or past actions.

We also use similar technologies such as:

  • Local storage and session storage - browser-based storage mechanisms that hold information to improve performance or remember preferences.
  • Web beacons and pixels - small image or script tags that track usage and engagement.

Together, these technologies allow us to provide a secure, efficient, and personalized experience.

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the Site to function properly. They enable features such as remembering your cookie consent preferences or maintaining secure connections.
They include cookies used for:

  • Authentication and session management;
  • Security and fraud prevention;
  • Load balancing and content delivery.

Legal basis: legitimate interests (to provide and secure the Site).

Performance and Analytics Cookies

These cookies help us understand how visitors interact with the Site, such as which pages are viewed most often or where visitors come from. The data collected is aggregated and anonymous, used solely to improve functionality and user experience.

Examples include:

  • Page view counts, session duration, and clickstream data;
  • Browser and device diagnostics;
  • Error logs for debugging.

Legal basis: consent (for non-essential analytics). You can disable these cookies through the cookie banner or browser settings.

Functional Cookies

Functional cookies enable enhanced features and personalization, such as remembering your preferences or choices (e.g., region, language, or display settings). Disabling them may result in a less personalized experience.

  • PostHog – used to measure website traffic, performance, and user behavior (requires consent). PostHog may collect IP addresses (used only for city/country lookup and spam/bot detection) and sets cookies or local storage to track interactions. These cookies and data are aggregated and anonymous, and expire after up to 365 days. Session recording is disabled, and PostHog respects Do Not Track (DNT) settings.
  • EmailOctopus & Amazon SES – used to manage newsletter subscriptions and send marketing emails. These services may use functional cookies or tracking pixels to measure engagement (e.g., email opens and link clicks).

Legal basis: consent or legitimate interests, depending on functionality.

How We Use Cookies

We use cookies and related technologies to:

  • Operate and secure the Site;
  • Remember your preferences and settings;
  • Analyze Site performance and improve user experience;
  • Communicate with you where you have consented;
  • Ensure compliance and fraud prevention; and
  • Support contact form functionality.

We do not use cookies to sell personal information, nor do we use cookie data to train our AI models.

Third-Party Cookies

Some cookies on our Site are placed by trusted service providers who help us deliver functionality and analytics. We use a limited number of third-party services, including:

  • PostHog (EU-hosted analytics) – privacy-focused analytics platform hosted in the European Union
  • Amazon Web Services (AWS Amplify) – hosting and infrastructure; no cookies set directly, but processes IP addresses for content delivery and security.
  • Amazon Simple Email Service (SES) – delivers transactional emails (e.g., contact form submissions); does not set cookies directly.
  • EmailOctopus (integrated with Amazon SES) – manages email subscriptions and marketing campaigns; may use functional cookies or tracking pixels to measure email engagement.

These providers may process technical information such as IP addresses or browser type. They operate under their own privacy policies, and we ensure that all vendors meet our data protection and security standards.

How to Manage or Disable Cookies

Cookie Banner Controls

When you visit the Site for the first time, a cookie banner appears allowing you to:

  • Accept all cookies;
  • Reject non-essential cookies; or
  • Customize your cookie settings.

You can change your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of any page. This will reopen the cookie banner, allowing you to update your consent choices.
Note: disabling strictly necessary cookies may affect the Site’s functionality.

Browser Settings

Most browsers allow you to block or delete cookies. You can manage cookies in your browser settings:

  • Chrome: Settings → Privacy and security → Cookies and site data
  • Safari: Preferences → Privacy
  • Firefox: Settings → Privacy & Security
  • Edge: Settings → Cookies and site permissions

Note: disabling essential cookies may affect Site functionality.

Retention and Expiration

Cookies are stored for varying durations depending on their type and purpose:

  • Session cookies: deleted automatically when you close your browser;
  • Persistent cookies: remain for a defined period (up to 24 months) unless deleted manually;
  • Consent cookies: retained to remember your preferences for 12 months.

We review our cookie inventory regularly to ensure retention periods remain appropriate.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, applicable law, or our practices. The “Last Updated” date at the top indicates the latest revision.
Material updates will be communicated through the cookie banner or a notice on our Site. Continued use of the Site after updates means you accept the revised Policy.

Contact Information

You can contact us at privacy@adaptaiq.com. Please include your country of residence and a clear description of your request.

AdaptaIQ Sp. z o. o.
ul. Domaniewska 47/10
02-626 Warsaw, Poland